Twitter is one of my favourite platforms in the world. Sure at times, it’s riddled with pesky Twitter trolls but it’s also jam-packed full of incredible people and brands who inspire me, entertain me and make my day that little bit better. Twitter can be a fun place full of chatter and exchanges. However, Twitter can also be a lonely place if your Twitter engagement is low.
Posting tweet after tweet and getting no response can be disheartening and you may wonder, why? Well, you certainly aren’t alone. Whether you’re a brand, business, blogger or simply an individual looking to grow your engagement on Twitter I’m here to help give some insight on the topic. Below is a long list of reasons why your engagement may really suck right now. Hopefully, this gives you somewhat of an idea into where you may be going wrong in your quest for Twitter success. So grab yourself a brew and let’s get underway with the post.
1. You’re not interacting or engaging with anyone
One of the biggest things about social media is in the name, SOCIAL media. Yet brands, bloggers, influencers and individuals are all guilty of neglecting the social element. This plays a huge part in Twitter engagement. I get it, you wanna be big online. You want your tweets to reach thousands of people and receive lots of likes, retweets and engagement. You want your content out there and you want people to see it. That’s great.
The thing is, social media doesn’t just miraculously work by you sharing content and lots of people engaging with you. Well, it doesn’t unless you’ve already built up an audience or you’re someone with a position of power like a well-known figure. One of the key elements to Twitter is balance. It’s kinda like a give and take situation. If you engage with people and make online buddies you’re essentially building yourself an audience.
Interacting with people is great for boosting your Twitter engagement
Interacting with folk on the bird app is absolutely fantastic for boosting your Twitter engagement. By doing so you can not only boost the chances of your content being viewed and interacted with but arguably, more importantly, you can build relationships online. One of the reasons why I love Twitter so much is how engaging it is. I love the fact that you can build yourself a little community and reach people you’d never thought you’d get the chance to share your messages with. But the thing is, you can’t just expect people to find and interact with you. Sure it may happen but don’t be afraid to get out there and get tweeting.
Find your audience and grow it
For bloggers, influencers and those with personal brands you can easily identify people in your niche who may well share the same interests as you. Connect with others in your industry and make friends! For businesses, take advantage of the search function. Identify those who are talking about your brand and engage with them. Perhaps you’re a new business and don’t have any customers yet? Use the search to find potential future customers and offer them something. Give them a reason to talk to you. These people could end up becoming brand ambassadors for you so make each interaction amazing. You could also engage with bloggers and online influencers to work with them to further spread your brand message. These online savvy individuals can boost business massively so treat them right.
One thing I will say is that all interaction should be genuine. Don’t just go tweeting people just because you want them to follow you, read your content or buy your product or service. Twitter is a two-way street. Interact with people who you think that you can genuinely help. Don’t just go spamming links and sharing your brand message over and over again.
2. You tweet the same thing over and over
A sure way to kill your Twitter engagement? Just post the same thing over and over again. Here’s the thing, variety is the spice of life and the rule applies to Twitter too. Posting the same tweet over and over again isn’t going to gain you any extra love from your audience because the chances are, they’ve already read what you’ve got to say previously. Now the exception is that you can post things again once a significant amount of time has passed for anyone new who may be following you or for those who may have missed out on said tweet the first time around. However, posting the same thing every single hour is not advisable. Let’s be honest, it’s dull, boring and even you will get sick of your own words.
One reason why people do this? They have a lack of content. Struggling for content? Pop your thinking cap on and get creative. Grab yourself a cuppa, pen and a notebook so you can brainstorm ideas. Look around for inspiration. Inspiration can be found everywhere, you’ve just gotta find it. Look outside, look at your past content, hop onto Pinterest, ask others. Other great ways to find content? Read a book, see what your audience is tweeting about and tailor your tweets to what they want to see. Seriously, ideas for content can be discovered everywhere. If you find yourself really struggling and you’ve only got a couple of ideas or messages to share, fear not. That’s fine. Remember, quality > quantity.
3. Your feed is full of boring links
One of those absolute worst things you can do on Twitter is link spamming. This thing goes on A LOT. If I had a penny for every time someone shared the same link over and over again without even so much as writing a little bit of text I’d be a gazillionaire. “But Shannon, I want people on my site. I have to share links over and over multiple times a day!” Here’s the thing, there are two reasons why you shouldn’t be doing this. The first is that Twitter can actually suspend your account for this. Think about it, if you’re posting the same thing over and over people can, and will report you for spam. Do this multiple times? BAM account gone.
Posting links over & over can damage your Twitter engagement
There also used to be a theory that by posting links over and over Twitter would “Shadow Ban” you. Now if you’re not aware Shadow Banning it’s a term used to describe the act of deliberately making someone’s content undiscoverable. However, the person posting said content can still see it and is oblivious to the fact that they’ve been “Shadow Banned.” Now Twitter addressed Shadow Banning back in July 2018. When they did so they flat out denied that they implement the tactic.
However, they did state that they rank tweets. They do this based on a number of things. These things include how popular a tweet is and whether their algorithm thinks a person will like a tweet. Other factors include how authentic an account is i.e having a verified email address, a profile picture and also the age of the account. Another big factor? How withstanding you are as a Tweeter. If your intention is to manipulate, Twitter will recognise this and lower the rankings of your tweets. If you’re acting in bad-faith and people mute you, block you or your content gets reported this could all cause your tweets to plummet so fewer people see what you’ve got to say. So whilst you might think that posting your link over and over again is totally harmless, think again.
Repetitive link sharing is boring
The second reason why you should stop posting the same links over and over? It clogs peoples feeds. When people’s feeds become clogged they get frustrated and you know what they do? They unfollow. That nice little relationship you built up? Poof! So long, farewell. Now realistically if you’ve built up a decent relationship with another Twitter user they’re unlikely to unfollow you because of this. However, you don’t want to give them any reason to cut ties with you. You want them to enjoy all of your content and you want them to be engaging with you. Posting links over and over again is not giving people a reason to engage with you. Sure you might get a couple of clicks once you’ve shared your content for the sixth time of the day.
However, realistically the interest people had in that link probably dwindled entirely after the first time they saw it. If they didn’t click it the first time, shoving it in their face over and over isn’t going to change that. Think of it this way, Joe Bloggs shares a tweet about mushrooms. I see it and I think to myself, “I’m not a big fan of mushrooms so I’ll pass on that.”
Joe Bloggs then posts the same link again half an hour later. In that time my stance on fungi hasn’t changed, I still hate mushrooms. Once again I scroll past. Another half an hour later I see Joe Bloggs once again is trying to plug his mushrooms. At this point, I think Joe Bloggs is getting a little desperate for me to read about his portabellos and porcinis. But you know what? I still don’t want to read about Joe’s mushrooms. So what do I do? I ignore and scroll on.
Repetitive link posting can lead to you losing your audience
Another half an hour later Joe Bloggs is back at it again with his mushroom link. At this point, I don’t think Joe is a fun-guy anymore. So I unfollow him. Why? Well, Joe’s tweets are starting to clog up my feed and I’m starting to miss out on Jane Doe’s tweets about creating epic content and her discussion on the most delicious cheese. In that time when Joe was spamming my feed, I realised that Joe’s content no longer excited me. I also noticed that Joe didn’t really interact with me and he no longer replied to my tweets. I came to the conclusion that Joe only cared about getting those link clicks and boy was he desperate to get them. This lead to me recognising when it was time to unfollow on Twitter.
Unfollowing can be a positive thing for both parties
Now realistically me unfollowing Joe should be viewed as a win for both of us. I mean my feed is free from mushroom tweets. As for Joe? Well, it means that he’s got rid of someone who wasn’t really going to interact with his content anymore. Once upon a time Joe Bloggs’ tweets did excite and interest me. We used to have a budding online friendship. He used to tweet about things I liked and we exchanged GIFs and ideas on numerous occasions.
However, our friendship dwindled. Joe began to ignore me despite my best efforts to be a supportive follower and muster up a conversation. Ultimately he no longer made me feel like my follow was worthy. Retaining your audience is incredibly important. It’s a huge topic that I’ll talk about in much greater depth in the near future. But for now? Remember, interacting with your audience and retaining their attention and interest is a massive part of Twitter engagement.
4. Your tweets consist of boring content that your audience doesn’t care about
A big way to increase your Twitter engagement? Tweet about things that your audience actually cares about and make your content interesting. When building your Twitter audience you look for those who are interested in certain things that you like. If it’s a business account you may look for people who are interested in your type of product, service or industry. If your account is a personal one you’ll be looking to connect with accounts who share the same interests as you. For example on my personal account, I like to follow gamers, TV watchers, bloggers and people who are good eggs. I like to follow and engage with people who share my interests. I also like to follow people who inspire me to be a better person and those who make me laugh.
It’s no secret that I love a tweet. I enjoy wholesome tweets. I’m a big fan of humorous tweets and I love a good tweet that I can relate to. These are the kinds of tweets I tend to enjoy the most, tweets that trigger some kind of emotion within me or ones that peak my interest. I find tweets like “I’m so bored today” and “click this link” so boring, dull and uninspired. Don’t get me wrong I’m all for a good personal tweet and a bit of self-promo but you’ve gotta zhuzh that sorta thing up.
Transform boring tweets into exciting and fun tweets to increase your Twitter engagement
Twitter is a fast-moving platform. On average there are said to be around 6,000 tweets posted a second. Yeah, you read that right. To stand out from the crowd you need what you’re posting needs to be top-notch. If that means you’re posting a link, write a cool little bit of wording to go alongside it or even add in a GIF to catch people’s interest. Don’t just post your link and definitely don’t spam it like Joe Bloggs!
If you’re writing a tweet containing some info or something people may consider boring, jazz it up. Experiment with some wordplay, add in some visuals, throw in an emoji or two and better yet? Make it funny or exciting. You can easily turn a dull and boring tweet into something exciting and engaging, you’ve just got to get creative and experiment. Posting a personal tweet about your day to day life? Throw in a GIF and allow people to connect to it by making it relatable.
5. You tweet anything and everything and do so at the most random times
Another huge factor in Twitter engagement? Consistency. If you’re not bothered about your engagement, building an audience or growing this is something you’re not likely going to care about. However, if you wanna create a friendship circle or grow a brand or business, consistency is key. Finding out your key posting times is vital as you want people to actually see your content when it goes up. If you’re wanting to really grow big online you’ve also gotta be a little niche in what you’re posting. Don’t get me wrong throwing something in every now and again can be refreshing and often well-received but posting about a different thing every other minute isn’t going to be appreciated. On Twitter, I follow accounts and people known for certain things.
For example, I follow, @PlayOverwatch. I know by following they’re going to be posting related content to the game Overwatch. It would be really odd for them to post about the game one minute and then olives the next followed by another tweet about the weather in Mongolia. They’re consistent because they’re a brand and they know their audience.
With personal accounts, you are likely to have multiple interests and you’re going to want to tweet about a wider variety of things. That’s great. But be aware not everyone will like everything you post. I follow personal accounts on Twitter who do just that. I engage with the content that interests me and I scroll by the things that I either have no input in or I’m just not excited about. So long as there’s something that grabs my attention I’ll support and follow someone.
Could being niche be a key element to high Twitter engagement?
Some people prefer accounts to be super niche and based around one topic. Strictly speaking, if this is the case you’re likely to have a higher engagement rate because you know that the content you post is what your audience wants to see. Take my personal account, for example, I post about TV shows, games and my mental health to name a few topics. It’s not a niche account by any means.
Fredd Bloggs may enjoy my tweets on gaming but he might have no interest in the latest TV show that I’m watching. Jane Doe, on the other hand, might relate to and engage with my mental health tweets. However, she might have no idea what I’m tweeting about when I talk about trying to take the objective on Overwatch. And you know what? That’s fine. We all have different likes and dislikes. Not everyone is going to like everything that you post. However, if you’re running a brand or business account consistency is ultimately way more important.
Be consistent with your brand in all areas
If you’re tweeting as a brand you’ve gotta be consistent in a whole host of areas. Why? Well, it gives your brand a memorable personality and it makes you come across that little bit more professional. For example, if you’re tweeting all casually one moment and the next you’ve gone all formal and sound like you’ve swallowed a dictionary people are going to get confused. It’s the same with images and branding. If you’re posting high-quality images one moment and then low-quality clip art the next it comes across very amateurish and you kinda makes you look like you don’t know what you’re doing.
This causes people to cut ties because when things look amateurish, trust is affected and abilities are questioned. Being consistent is a lot more important than you might realise. To get around this issue, pick a style of writing and stick to it. Select certain colours, fonts and a photography style and stick to it. Recognise your areas of expertise and stick to them.
Become a trusted leader in your field
Ultimately you want to be a leader in your field, an expert that is trusted, transparent and knows what they’re talking about. Consistency helps back this up and is something you definitely need to implement if you’re wanting to grow a brand or business and increase your Twitter engagement. Increasing your engagement on the bird app is both easy and fun once you get into the swing of things. But do keep in mind that Twitter success rarely comes overnight. It takes hard work, determination and experimentation to build an audience. Always be honest, open, transparent and ultimately, yourself.
6. You’re using #hashtags wrong
When it comes to Twitter one thing it’s really known for is hashtags. By adding the # symbol in front of a keyword or phrase you can add your tweet to a search results page of categorised tweets to help people who are interested in following certain topics. Hashtags are excellent for expanding your tweets reach and if you add in a trending # your tweet could be viewed and interacted with by thousands of people within minutes.
Use hashtags to increase Twitter engagement and reach
One way in which people use hashtags wrong is by both abusing hashtags and using too many. When you’re adding your hashtags into your tweets you want to make sure that they’re relevant to what you’re posting. To do this use the search function to ensure that you’re not using any inappropriate or irrelevant hashtags as you want people who are interested in what you’ve got to say to view your content.
When it comes to adding hashtags, less is more. Too many hashtags make your tweets look spammy and desperate. Not to mention the fact that you’ve got a 280 character limit to work with which may sound like a lot but it’s not huge and fitting your message in with a whole load of hashtags is a task and a half. If you want to transform your content and have it reach a wider audience 1 to 2 hashtags is the way to go, don’t just take my word for it, Twitter themselves state that 1 to 2 hashtags per tweet is the sweet spot.
Need some help with increasing your engagement?
After giving this post a read you may find that you still require a little help when it comes to increasing your engagement. Perhaps you need a little bit of one-to-one guidance? Or maybe you need some ideas for content? Drop an email over to firstname.lastname@example.org we’d love to hear from you.