I’ve been blogging for over 10 years now. I’ve had my own blogs and I’ve also written for companies and brands. I absolutely love creating content for blogs as you can talk at length about interesting and exciting topics. Blogs can also be excellent for boosting sites in search and in terms of traffic.
What exactly qualifies as a blog? How is it different from any other website page?
Technically speaking the difference between a blog and a regular website page is that a blog is a section on a website which is updated on a regular basis. It’s kinda like a diary in which posts are presented in reverse chronological order. This means that the most recent post is the first that you see.
Blogging is perfect for building on your brand & giving you a space to keep your readers and customers updated
With your website, you typically have your static pages such as your about page and your contact page. These pages rarely change in terms of content unless something needs changing. For example, a contact address or if you’re going through some rebranding. With a blog, you can update it with new content whenever you fancy. You can use it to further build on your brand by sharing behind the scenes content and use the section as a kind news area. You can even use it to further discuss things that are going on in your industry or new products in depth. By doing this you can really prove to your website visitors that you are an industry expert. Blogging can also be used to run alongside any products and services that you may offer. Blogging can be used as a way to complement these areas of your site.
For those who aren’t business owners, blogging can be equally beneficial for your personal brand. If you are someone who is big on social you may often find yourself wanting to discuss topics that are important to you at greater length. Social media characters can be limiting. However, having a blog means that you can talk about a topic until your heart is content. While doing so you don’t have to worry about keeping it under 280 characters.
Blogging is great for SEO
Although SEO can be a very complex topic that is made up of many, many components, one thing that remains clear is that quality content remains a huge factor in ranking high in search. By creating detailed knowledgable posts on topics that you’re an expert on, your posts are more likely to come up in search. This can help your website greatly as it leads to more traffic. These website visitors can then hop onto other pages of your website and may even return for future content. If you’ve selling things either online or offline these website visitors could even potentially turn into paying customers.
Consistently updating your site with regular top-notch content is excellent for SEO. What better way to do this than with a blog? By getting into a routine of writing new posts you can keep your content fresh. This also allows you to really show off your knowledge whilst improving your keyword rankings in a really natural way. That being said, always remember, content should be written with the reader in mind, not the search engine.
Having a blog gives you content to share on Social Media
Finding content to share on social media can be a difficult task, especially if you’re suffering from a case of writer’s (or social’s) block. By filling your blog with in-depth posts on topics that you’re knowledgable about you can then share this content on social media. You could take snippets out of your post and make them more suitable for social. Alternatively, you could even share a link to your whole post and drive more traffic to your website. Whichever method you choose to use you are further getting your message across whilst also keeping your feeds updated and your brand fresh and relevant.
The downside to blogging
Although blogging is an incredibly powerful online marketing technique it doesn’t come without its downsides. Blogging can be an extremely time-consuming task. Blogging doesn’t just consist of typing up a quick post, well, blogging done well doesn’t anyway. The process consists of research and a whole lot of editing. It can take hours to type up what you’re trying to get across and if you’re already swamped in work, starting a blog that you’ll end up giving up on probably isn’t the best idea.
Another factor to consider is how valuable your posts are going to be. Are you just rehashing what someone else has already discussed? Does your content add value and freshness to the topic? Do you know what you’re talking about? If the answer is no and your goal is to grow your reputation, brand, website or business, a blog is probably not for you. Utilising social media is probably a better choice for you.
Do you still really like the idea of a blog? Get someone else to write it who has both time and experience. There are thousands of experienced bloggers online who write professionally for other websites. Here at Canny Social although we recommend blogging is done by an in house team we recognise that sometimes that just isn’t possible. We, therefore, offer a blog writing service for those who require a little help. If this is you, head over to our contact page and drop us an email, we’d be more than happy to help out.